Most businesses are safe. Vanilla. Beige.
They get lost in the noise.
Fail to convert.

They don’t perform.

WHAT IS IT?

It starts with a workshop and a whole bunch of questions (some of which may be difficult).

We call them F-Bombs.

A series of questions, structured in a completely new framework that help businesses figure out what’s not working in their brand, messaging, and even wider strategy.

And then..?

WHAT WE DO

give us one hour

A free session. No fluff. No jargon. No bulls-t.

In sixty minutes, we’ll cut through the noise and show you exactly what needs fixing.

All we ask?
Make a donation to a charity we both care about.

That’s it.

WHEN WAS THE LAST TIME YOU HAD A PROPER STRATEGIC REVIEW?

FOCUSING ON FIVE KEY STAGES
1. FACE

Expose the myths that are really holding you back.

2. FILTER

Keep what matters. Kill what doesn’t.

3. FRAME

Craft a voice that people hear. One that sounds like you.

4. FOCUS

Define what’s important. To the people that matter most.

5. FIRE

Walk out with clarity and something you can act on.

five steps.

one HOUr.

zero bullsh-t.

who its for

  • Founders who’ve grown fast and need to refocus
  • Execs prepping for change, investment, or reinvention
  • CMOs, COOs, CEOs who need to land a clearer narrative
  • Teams stuck in swirl, bloat or brand noise
  • People who want honesty, not hand-holding

who its DEFINITELY NOT for

  • Teams that need ten rounds of sign-off
  • Companies who want safe answers and soft language
  • Anyone still clinging to corporate jargon or ‘aspirational’ values
  • Businesses – and teams – afraid to admit what’s not working
  • Leaders who want a nice workshop rather than a real fix

change it all.
book a call.

Please enable JavaScript in your browser to complete this form.
Name
Join a Workshop

latest articles

  • HOW TO BEAT A PRICE WAR

    At Solidor, we faced a real problem. Because we’d been so successful (and so profitable), new competitors were flooding the market. They made a lot of noise, claiming comparable specs and features. But really, they only wanted to talk about one thing: The price. I knew that if we joined that conversation, we’d disappear into…

  • love it or hate it

    MARMITE… you either love it or hate it And that’s okay… You don’t have to appeal to everyone. A strong, cult following is more valuable – and more loyal – than being a three-star commodity. That’s why Marmite is brilliant branding.It doesn’t try to please everyone.It owns exactly what it is.And the people who love…

  • WHAT’S IT ALL ABOUT?

    WHAT IS THE F-X-IT Method? People ask me all the time – what exactly is the F-X-IT Method? It’s five steps.Not a magic trick.Not some corporate buzzword soup.Five straight-talking stages that take a brand from “We’re stuck” to “We’ve got clarity and a plan.” Step 1: FaceWe get real about where you are.No sugarcoating, no…

  • DON’T BELIEVE THE HYPE

    It’s easy for businesses to believe their own hype To keep quoting old metrics – not because they’re right, but because they feel right. But when those numbers start shaping your strategy – and deep down you know they’re wrong –they don’t just undermine performance.They erode credibility. Internally. Externally. Entirely. Delphi thought they had 95%…

  • YOUR PARTY?

    WHAT SHOULD JEREMY CORBYN’S NEW PARTY BE CALLED? Last week, over half a million people signed up to a political movement that doesn’t even officially exist yet. Whatever you think of Corbyn or Sultana – they’re clearly tapping into something real. Right now, it’s called Your Party . But that’s temporary.They’re actively looking for suggestions.…

  • THIS IS NOT FOR EVERYONE

    and that’s fine. But if you want a natty strapline that pleases the board, this isn’t for you.If you’re looking for 47 slides to say what 3 words could, this isn’t for you.If your idea of brand management is a manual written five years ago, you should also give it a swerve.If your brand values…

lets@f-x-it.com
+44 (0) 7799 668259