and that’s fine.
But if you want a natty strapline that pleases the board, this isn’t for you.
If you’re looking for 47 slides to say what 3 words could, this isn’t for you.
If your idea of brand management is a manual written five years ago, you should also give it a swerve.
If your brand values are “trust, innovation, and excellence”? Sorry (not sorry) not for you either. (Don’t get me started on innovation!)
F-X-IT is for people who’ve had enough of the beige
Enough of the soulless messaging.
Enough of the safe content.
Enough blah blah blah.
This is honest brand management. It’s almost therapy.
It’s for founders who feel the brand fog but can’t name it.
For CMOs who know the work is too safe, too soft, too slow.
For teams who want to say something real, that connects, and that gets heard.
If that’s you, great, let’s have a chat.
Everyone else?
No hard feelings.