WHAT IS THE F-X-IT Method?
People ask me all the time – what exactly is the F-X-IT Method?
It’s five steps.
Not a magic trick.
Not some corporate buzzword soup.
Five straight-talking stages that take a brand from “We’re stuck” to “We’ve got clarity and a plan.”
Step 1: Face
We get real about where you are.
No sugarcoating, no ego-protection.
If there’s bad data, weak positioning, or internal chaos – we put it on the table.
Step 2: Filter
We strip away what’s not working.
That’s campaigns, ideas, even internal narratives that are dragging you backwards.
Step 3: Frame
We leverage the data and we rebuild the story – your value, your voice, your place in the market — so it actually means something to the people you want to reach – both internally and externally.
Step 4: Focus
We sharpen the priorities.
Not ten things you might do.
The two or three moves that will make the most impact.
Step 5: Fire
This is where you launch – with the tools, the confidence, and the proof to back it up.
Not guesswork. Not hope. A strategy you believe in because it’s built on truth.
Five stages, each with a lot of direct questions.
This isn’t brand therapy.
It’s brand rehab.
So if your brand’s stuck in polite meetings, running on bad assumptions, or drowning in best practice –
You don’t need another deck.
You need straight talking strategy.
You need to F-X-IT.